# identity.md

## Organization Overview
- **Company Name:** Park Cities Petals
- **Mission:** To provide custom floral designs with a personal touch, delivering beautiful, fresh seasonal flowers daily in Dallas, Texas.
- **Company Structure and Legal Entity:** A family-owned floral design studio.
- **Founded Date and Location:** Established in 2002 in Dallas, Texas.
- **Size and Scale:** A well-established business with over eighteen years of operation, employing family members.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Diane Hobbs: Founder (https://parkcitiespetals.com/pages/about-us)
    - Sarah: Employee (Daughter of Founder) (https://parkcitiespetals.com/pages/about-us)
    - Maggie: Employee (Daughter of Founder) (https://parkcitiespetals.com/pages/about-us)
- **Team Structure and Departments:** A dedicated family team focused on floral design and delivery.
- **Company Culture and Values:** Dedicated to creating flowers with a personal touch, valuing fresh seasonal blooms and custom designs.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a floral design studio specializing in custom arrangements and daily deliveries using fresh seasonal flowers.
- **Location(s) and Geographic Presence:** Serves Dallas, Texas.
- **Key Partnerships and Affiliations:** Details forthcoming.